For Royal Canin, knowledge means respecting dogs and cats as particular species with their own nutritional and physiological needs. Royal Canin does not subscribe to the idea of anthropomorphism. This rather impressive term simply means that the company does not attribute any human characteristics, behaviours or motivations to dogs and cats. We value them as cats and dogs – untouched by the common human tendency to make them appear as ‘furry people’. As endearing as this tendency may be, it is not based on scientific facts or nutritional needs nor centred on the animal. Royal Canin drives its uncompromising observation, research and innovation with total respect to the non-anthropomorphic ethic. Knowledge is the only possible route to respecting animals and understanding their needs. Our philosophy of “Dog and Cat first” has guided us in our mission to provide the most precise nutritional answers to the specific requirements of dogs and cats.